Privacy Policy

HRL Infotechs ("we", "our", "us") operates an AI-powered marketing ecosystem — helping businesses across India grow through intelligent content, SEO, automation, and analytics. This Privacy Policy describes how we collect, use, and protect your personal information when you use our website, services, or communicate with our team.

By using our Services, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use our Services.

We collect information in three ways: what you give us directly, what we collect automatically, and what we receive from third parties.

A. Information You Provide Directly

• Account & Sign-up: When you register or fill out our contact form, we collect your name, email address, phone number, and website URL.
• Payment Information: Billing details (such as card number and billing address) are processed directly by our payment partner, Razorpay. We do not store raw card data on our servers.
• Business Information: To personalise your marketing ecosystem, we may collect details about your business — including industry, goals, target audience, and existing content.
• Communications: When you email or WhatsApp us, we retain those messages to provide support and improve our services.

B. Information Collected Automatically

• Usage Data: Pages visited, time on site, clicks, scroll depth, and actions taken within our platform.
• Device & Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
• Location: We infer your approximate location from your IP address. We do not collect precise GPS data.

C. Information From Third Parties

• Analytics providers (e.g. Google Analytics) may share aggregated insights about how visitors use our site.
• If you connect third-party integrations (e.g. Google Search Console, social media accounts), we receive data those platforms make available under your authorisation.

We use collected data to deliver, improve, and grow our AI marketing ecosystem. Specifically:

• To create and manage your account and subscription
• To deliver AI-generated content, SEO services, and campaign materials to your business
• To process payments and send billing-related communications
• To send you updates, performance reports, and service-related notifications
• To personalise your experience — including tailoring AI outputs to your industry and goals
• To detect, investigate, and prevent fraudulent or abusive activity
• To comply with applicable laws and legal obligations
• To improve our AI models, algorithms, and service quality (always in aggregate or de-identified form)

We do not sell your personal data to anyone, ever. We share information only in the limited circumstances below.

Our core service uses artificial intelligence to generate marketing content, analyse SEO data, and automate campaigns on your behalf. Here's how that works with respect to your data:

• Business information you provide (brand voice, products, goals) is used as input to AI models that generate content exclusively for you.
• We may use aggregated, de-identified performance data to improve our AI models. Your personally identifiable information is never used in model training without your consent.
• AI-generated content is delivered to you for review. You own all final content published under your account.
• We use third-party AI APIs (such as large language model providers) to power content generation. These providers are contractually bound to data protection standards and do not retain your inputs for their own training by default.

We use cookies and similar technologies to make our website work, understand how it's used, and personalise your experience.

Types of Cookies We Use

• Essential cookies: Required for the site to function (e.g. authentication, session management). Cannot be disabled.
• Analytics cookies: Help us understand visitor behaviour in aggregate. We use Google Analytics with IP anonymisation enabled.
• Preference cookies: Remember your settings and choices between visits.

You can block or delete cookies via your browser settings. Note that disabling cookies may affect the functionality of certain parts of our site.

We keep your personal data for as long as necessary to deliver our services and meet our legal obligations. In practice, this means:

• Active account data is retained for the duration of your subscription plus 12 months after closure.
• Payment and billing records are retained for 7 years to comply with Indian tax laws.
• Marketing communications preferences are retained indefinitely unless you request deletion.
• If you request account deletion, we will erase your personal data within 30 days, except where retention is required by law.

We implement industry-standard technical and organisational measures to protect your information, including:

• HTTPS encryption across all pages and API endpoints
• Hashed and salted password storage
• Rate limiting and brute-force protection on all login and API endpoints
• Principle of least privilege — team members access only what they need
• Regular dependency audits and security patching

No system is perfectly secure. If you become aware of a security issue related to our services, please contact us immediately at support@hrlinfotechs.com.

Regardless of where you are located, you have meaningful rights over your personal data. You can exercise any of these by emailing support@hrlinfotechs.com.

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Ask us to delete your personal data, subject to legal retention obligations.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on our legitimate interests.
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing.

We will respond to all valid requests within 30 days. We may ask you to verify your identity before acting on a request.

Our Services are intended for businesses and professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided us with their data, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email and/or by posting a prominent notice on our website. The "Last updated" date at the top of this page will always reflect the most recent revision.

Your continued use of our Services after any changes constitutes acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, our team is ready to help.